Adding Custom CSS to a Specific Page in Magento

You Can Add your Own Style in Your E-Commerce Website Running on Magento CMS. 

Your Brand is different so you would like to add some unique style to showcase your e-commerce website. In Magento The flexibility is little less as compared to any other open source CMS. However you can add your custom cascading style sheet to your magento CMS and eventually your custom e-commerce website. 

If you would like to add custom CSS code to a specific page in Magento,

Open that particular page via the Magento Admin Panel and, under ‘Page Information’ > click on the ‘Design’ tab. Subsequently, under ‘Page Layout’, within the ‘Update Layout XML’ text-box, append the following lines and save your changes.

1 <referencename="head">
2 <actionmethod="addCss">
3 <stylesheet>css/your-custom-file.css</stylesheet>
4 </action>
5> </reference>

Interesting tit-bit here is that, you need not specific your theme path like, your-theme/css/.. as it’s already configured (via System > Configuration > Design > Themes in the Magento Admin Panel).Magento will generate the full URI path for your custom CSS file -> by looking up your active theme and then, a file named ‘your-custom-file.css’ (as in above example) in a sub-directory named ‘css’. The complete URI path will be Like,

http://yoursite.com/skin/frontend/default/your-theme/css/your-custom-file.css

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

WordPress Migration - Moving WordPress to Another Server

Moving wordpress to a New Amazon EC2 Server in  . 

If you are moving WordPress from one server to another, begin by backing up your WordPress directory, images, plugins, and other files on your site as well as the database. See WordPress Backups and Backing Up Your Database.

Keeping Your Domain Name and URLs

Moving your domain without changing the Home and Site URLs of your WordPress site is very simple, and in most cases can be done by moving the files.

If database and URL remain the same, you can move by just copying your files and database.

If database name or user changes, edit wp-config.php to have the correct values.

If you want to test before you switch, you must temporarily change "siteurl" and "home" in the database table "wp_options" (through phpMyAdmin or similar).

If you had any kind of rewrites (permalinks) setup you must disable .htaccess and reconfigure permalinks when it goes live.

Changing Your Domain Name and URLs

Moving a website and changing your domain name or URLs (i.e. from http://example.com/site to http://example.com, or http://example.com to http://example.net) requires the following steps - in sequence.

Download your existing site files.

Export your database - go in to mySQL and export the database.

Move the backed up files and database into a new folder - somewhere safe - this is your site backup.

Log in to the site you want to move and go to Settings > General, then change the URLs. (ie from http://example.com/ to http://example.net ) - save the settings and expect to see a 404 page.

Download your site files again.

Export the database again.

Edit wp-config.php with the new server's mySQL database name, user and password.

Upload the files.

Import the database on the new server.

Also, manually review all the wp_x_options tables and look for three fields and edit them as needed:

home

siteurl

fileupload_url

After moved to another server Permlinks are not working in ec2.

. After moved to another server we need to change alloverride none to alloverride all to apache2.conf as well as your virtualhost that is your  website.conf

.enable rewrite mode in apache use this command

sudo a2enmod rewrite

sudo service apache2 restart

.delete the content of old .htaccess file and paste the new code

# BEGIN WordPress

<IfModule mod_rewrite.c>

RewriteEngine On

RewriteBase /

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_FILENAME} !-d

RewriteRule . /index.php [L]

</IfModule>

# END WordPress

.give 644 or 777 permission for .htaccess file in wordpress.

.then change the permlinks default to custom and save .

IT SHOULD WORK.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Funneling Traffic Through Content Marketing

Finding Correct Vendors can be challenging, but if you are fortunate enough to pin him down, here are eight definite signs that can make your startup business to the next level. Here are some of the tips that adds value to your startup. This post is specially meant for entrepreneurs who are looking for mentorship to grow/scale their businesses. Following are some of the points to Analyze value proposition, point of distinction and success factors for the growth of your newly formed startup.

Finding Your Niche :

When you start any business it's not possible for you to do a proper SWOT on yourself before choosing the business and its mode of operation. It starts with digging deeper to uncover hidden truths that lead you to a more honest engagement with factors, vendors and customers.  As you are new to it and unaware of the potential business development opportunities. There would be many surprises and  ambiguous situation where in you will be in a fix to deal with. It is important to know if not 100% but to the extent possible the possibilities that can leverage your tough times or times that are not so ideal. This is possible when you know your verticals are stable to move to the next level or prepare for the upcoming business propositions.

Social Awareness :

Growing communities across all social platforms & managing them effectively support the marketing initiatives of the organization. Starting slowly with a steady and sustained effort will gradually pick the pacs and you can then move things gradually. Even the bigger corporates have recognized the power if influencer promotion. This may give you the boost to your business to move at the speed of light.

Familiarizing Your Business then Your Offering

Usually New Startups start pushing their products before even they start making their business aware to their customers. However the other way is more effective. A Customer First knows you then your business and then move to your product offering. So it is important to add some personalized approach to your customers before even they start looking at your product offerings.

Customer Consideration 

Every Time it's not necessary that the customer is always right . Moreover there might be some point the customer may re consider his/ her decision and come back. In those cases its important to give the customer the benefit to doubt to retain and factorize sales manyfold. This would lead to a great deal of positive impact to the customer mind set and that brings great positive impact to the business.

Purchase / Closing the Deal :

Although it is not possible to make sure every aspect of the customers need is met however if you can satisfy the following needs of a customer its all yours and the same customer will come to you again and again. The prospect understands the product’s pros and cons. They have a problem, and they know the product could solve it for them. The budget is good to go and the time is right. Now all that’s left to do is close the deal.

Loyalty : 

Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services. Consider who you yourself are loyal to.

We have Expert Magento E-Commerce Website Developer to develop your exclusive eCommerce Online store. We at ScriptoGraphics provide Web Development, Customization, promotion and maintenance of your eCommerce Website. We also provide web marketing service through social media, blogging and promotion through various forms. if You are looking at a right web development company that can support your eCommerce venture, ScriptoGraphics is the right place. We believe in promoting ourselves with the promotion of our clients interest. Get in touch with us with your detailed requirement and help us serve you in a most personalized and effective way. We love our customers and look forward to serve you 24/7.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Domain Authority and SEO Correlation

Do these two have any correlation?

Domain authority of specific domain which is decided by moz as it is third party application so it doesn't have any major impact on search engine. But it can help us in building backlink to our website. Of course the backlink from high domain authority, boost up your ranking. Domain Authority is a metric used by MOZ to show how much trust or influence your website has. In theory a website with a higher Domain Authority should rank easier but you also have to remember that MOZ is separate from Google and Google does not use Domain Authority for ranking. So Domain Authority  is just sort of an educated guess at what Google is looking at for ranking purposes. Generally websites with higher Domain Authority do rank easier. But you also have to remember you can raise the Domain Authority of your website.

If your website has a low domain authority will it affect its rankings in future?

It is not necessary that your domain authority has significant affect on your ranking in short term as well as long term. It does have some effects however, your domain authority helps you building your ranking easily. From  ages since the inception of google content has been dominating factor for your ranking and the more quality content your website / blog has your ranking goes higher and this also affects your domain authority in the long run. This does not mean that you put your content once at a time this would look fishi to the search engines. Search Engines do monitor how regularly and periodically you are putting your content and how consistent you are with your efforts. 

What is the Importance of a Domain That has the Keywords that your business Deals in ?

Having a keyword on the domain which is related to your business is quite a big advantage to your domain authority as well as ranking in search engines. Google , Being and other search engines take this as a first filtering while ranking your domain in the search position. However, having this is not the only criteria.

Looking for a eCommerce Digitial Analyst or Web Consultant that can support you on your eCommerce and Web Presence and Web Conversation ? You have come to the right place. We at Scripto Graphics support our clients in achieving their ultimate goal in terms of Web Presence and Web Conversation. Our able and expert Ecommerce Digitial Analyst and Web Production Artist provide you with the most secure web presence and support on your marketing campaign in the best possible way.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Content Management Innovative Way to Market Positioning

Content Management and web marketing used to be simple. If you wrote enough copy, your chances of ranking high enough in search to gain visibility and traffic were pretty good. But because of the proliferation of content among businesses, bloggers and publishers, it now takes a little more determination to be seen. Playing around Keywords are now old school and now most of the measure search engines tend to look out for relevance of your content to the end user. So Keeping in mind your content should make sense on its fast glance and every visitor must not feel that browsing your content he has not wasted his/ her time. 

“Simply put, more companies are realizing the importance of content marketing, making it a more competitive space to occupy,” said Austin Paley, director of corporate marketing at Blue Fountain Media. He offered four tips to help your content climb to the top of a Google search.

1. Go after keywords that might not necessarily garner the most volume, but are less competitive and thus you’re more likely to rank for.

2. Cover subjects that aren’t overdone or consider compiling three great resources into one—making your article the “go-to” option for users.

3. Maintain a freshness factor by regularly updating content.

4. Craft high-quality content — it’s still key, now more than ever. It will help your business rank higher in search engines, making it easier for users to discover the content and the value proposition your company offers.

To learn more about content marketing strategies that work, sign up for the webinar “Content Marketing: How to Engage Customers and Build Your Small Online Business,” featuring Content Marketing Exprtise through web development and given content management system.

ScriptoGraphics LLC provide its customers not only with the coding and UI/UX but also provide our customers end user what they look out for.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company