Five Secrets for Successful Negotiation

The word "negotiation" can conjure up negative images of conflict and struggle. But successful negotiation is about discussion aimed at reaching an agreement. An adept negotiator uses skillful techniques to reach a deal without aggression. While negotiation skills can require some practice, becoming a good negotiator is within reach. It just requires following some basic guidelines that focus on the ultimate goal: successfully reaching an agreement acceptable to both parties. Here are five tips for negotiating successfully.

1. Prepare yourself with facts.

Before entering into a negotiation, arm yourself with factual information. Get as much information as you can that is relevant to the subject of negotiations. This also involves asking yourself a series of tough questions. Why do you want to do this deal? Why does the other side want to do it? What's in it for everyone? Then work to get information that benefits not only your position, but theirs, as well. Having facts on your side gives you a position of strength and instills confidence.

2. Decide what you want to achieve before you begin.

Great negotiators know what they want before entering into a discussion. Better yet, they know what they won't accept. Most, if not all successful negotiators say that they have a "walk" point. If you aren't willing to walk away, then you're potentially setting yourself up to make a bad deal. Also, know going in that you aren't going to win every point. Decide in advance what parts are important and what parts you're willing to concede.And never, ever concede beyond your "walk-away" point. Losing a bad deal is always preferable to making one.

3. Always search for the win-win scenario.

Too frequently, people think of a negotiation as a zero-sum game. This means that one party wins and one loses. Successful negotiators see a negotiation as an opportunity for both sides to win. Author Jeff Weiss refers to this as "negotiating to interests." For example, in a salary negotiation, the employee wants a higher amount than what is offered, but the salary isn't flexible for the employer. Seeking creative solutions to fill the gap is a way to create a "win-win" scenario. Perhaps the company can provide flexible work hours, daycare reimbursement, graduate school tuition, etc. that don't cost it much but are of tremendous value to the employee.

4. Treat the other person fairly.

Research data provides an interesting revelation about negotiations. Many times, a negotiation breaks down because one party feels that the other wasn't treating them fairly. What does this mean, exactly? In most cases, it means emotions and ego overcame rational discussion. Pounding on the table and giving an ultimatum may make for great theater in a movie or stage play. But in real life, these things rarely get deals done. Keep a cool head, be respectful, and treat the other people at the table the way you want to be treated. These things will go a long way toward not only getting this deal done, but giving you a reputation as a fair dealer when the next negotiation comes along.

5. Get a decision.

All of the brilliant planning, strategy, and tactics employed by the most skillful negotiator are meaningless without an agreement. This can often happen when the other side just can't get to a decision. Indecision can come from many places, but as a negotiator, you should be prepared for it in advance. Make the decision part of the negotiation, and do it early in the process. Set a timeline, discuss the criteria, map out the hurdles that might delay getting a final agreement approved and implemented.

Listen to a client when they ask for a moment of your time and effort. They want to start communicating more clearly about what they need from you, and you will definitely should hear what they say. It's a good and healthy time for you to both re-evaluate your business relationship. Could it be time to move things to another level? You definitely are ready. It's important to be brutally honest and be willing to be vulnerable at the same time keep the interest of the client. You can't get what you want unless you are willing to ask for it.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Believe it or not, Every Word Counts!

Content Marketing for your ecommerce store and creating funnels for conversation widely depends on how carefully you are writing your content and how helpful and convincing your content for your viewers. As the primary "weapon" to convert prospects into customers, words are incredibly important and effective use of them is also equally important. How you deliver your message and converse with contacts can have a dramatic effect on the outcome of a conversation.

Believe it or not, every word counts! 

As the primary "weapon" to convert prospects into customers, words are incredibly important to salespeople. How you deliver your message and converse with contacts can have a dramatic effect on the outcome of a conversation which is why all salespeople should become (what I call) "word nerds".

Here's a list of 13 words that can help you close more deals and earn your prospects' trust in the process.

Words that Sell - Keep in mind, there is no such thing as "One Size Fits All"

1) You

 Selling is about your prospects, not about your company. A simple way to make this clear is by using the word "you" as much as possible. Think back to your childhood -- did your parents ever tell you it was impolite to talk about yourself? Apply that rule here. Every time you might be tempted to phrase a sentence from the perspective of your company, find a way to rework it to make your prospect the subject.

 2) Value

 "Customers don't care about features and benefits," Colleen Francis, owner of Engage Selling Solutions, writes in her book Non-stop Sales Boom. "They only care about value and achieving their objectives." Again, it's about them, not you.

Skip over all the amazing features your product or service contains and instead make it clear how your offering will create value for your prospect's business. 

 3) And

 This is a clever replacement for "but" when dealing with criticisms or objections.  The word "but" signals to the prospect that you are about to utter a statement that runs counter to what they'd like to hear.
"And" by its very nature is inclusive -- you seem to agree even when you're disagreeing.

Consider these two examples from Sales Coach Seamus Brown:

"I see that you only have a budget of $50,000, but let me tell you why our system costs $100,000."

"I see that you only have a budget of $50,000, and let me tell you why our system costs $100,000."

Brown points out that the second sentence acknowledges the prospect's budget, while the first steamrolls over the problem and makes the buyer feel ignored. What a difference one word can make.

 4) Do

 Many sales experts recommend using "do" instead of "try." For instance, instead of "I'd like to try ... " say, "What I'll do is ... " This makes the seller seem competent and trustworthy, and boosts the prospect's confidence in them.

 5) Or 

 If you present a single proposal to a client, you only give them the option of accepting or rejecting. But if you present them with two or three different variations on your proposal, suddenly you've doubled or tripled your odds of receiving some form of a "yes." So in negotiations don't just ask if they'd like to sign the contract, ask if version A or version B or version C is preferable. 

 6) Should we ... ?

 Most people balk at being told what to do -- especially when the person dishing out orders is not a member of their organization. With this in mind, the phrase "you should" can come off as arrogant and presumptive. Reformulating suggestions as questions helps the prospect keep an open mind and diminishes the potential for the conversation to take a nasty turn. 

 7) Consensus

 According to The Challenger Sale, "Widespread support for a supplier across their team is the number one thing senior decision makers look for in making a purchase decision." So words that express agreement among stakeholders -- such as "support" or "consensus" -- could have a significant impact on your primary buyer's mindset. If you have backing from the entire team, play it up as much as possible. If you don't, stress how you're going to attain it. 

 8) Imagine

 Stories stick in people's mind more readily than straight sales messaging. So the best reps don't only use stories in their speech, they also make sure prospects see themselves as the protagonists. The word "imagine" can be helpful in this aim. Suddenly, the prospect isn't just hearing about a better future enabled through a new product or service -- they're actually picturing themselves living it. And now the vision isn't just in the salesperson's mind; it's a shared vision.

 9) See; Show; Hear; Tackle

 Okay, so this isn't one word, but they're all part of one family. Each of these words evokes a sense, and sensory language grabs people's attention. Think about how the words you use relate to visual, auditory, and kinesthetic triggers.

 10) Their Name

 Just like "you," using your prospect's name makes them feel like they're the focus of your attention, and your presentation is customized just for them. People also naturally pay attention better when their name is sprinkled throughout a speech.

 11) Power Words

 The English language is filled with words that provoke strong feelings -- fear, joy, discomfort, safety.  A good sales presentation will summon all of these feelings and more at the right times. To hit all the appropriate high and low notes, incorporate power words into your speech. Jon Morrow's list of 317 words that pack a punch is a good place to start.

 12) Because

 Ellen Langer, a social psychologist and professor at Harvard University, conducted a study where she tested the impact of phrasing on people's willingness to let someone cut them in line.

Here are the variations she used:

"Excuse me, I have five pages. May I use the Xerox machine?"

"Excuse me, I have five pages. May I use the Xerox machine because I have to make some copies?"

"Excuse me, I have five pages. May I use the Xerox machine because I'm in a rush?"

While only 70% agreed to let her cut in line when she used the first question, upwards of 90% let her skip when she used either the second and third phrasings. The takeaway? When asking people to do something, always include a reason. Don't just request that your prospect introduce you to another stakeholder or fill out a survey -- explain why you'd like them to take these actions. 

 13) Opportunity

 Problems are bound to crop up in the sales process, but that doesn't mean you should acknowledge them as such. The word "problem" has a negative connotation, and can make the prospect feel as if the process is difficult and unpleasant. With this in mind, replace it with more positive words. Instead of saying "no problem," for example, say, "it's my pleasure." "I understand the problem" can become "I see an opportunity to make this run more smoothly."

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Adding Custom CSS to a Specific Page in Magento

You Can Add your Own Style in Your E-Commerce Website Running on Magento CMS. 

Your Brand is different so you would like to add some unique style to showcase your e-commerce website. In Magento The flexibility is little less as compared to any other open source CMS. However you can add your custom cascading style sheet to your magento CMS and eventually your custom e-commerce website. 

If you would like to add custom CSS code to a specific page in Magento,

Open that particular page via the Magento Admin Panel and, under ‘Page Information’ > click on the ‘Design’ tab. Subsequently, under ‘Page Layout’, within the ‘Update Layout XML’ text-box, append the following lines and save your changes.

1 <referencename="head">
2 <actionmethod="addCss">
3 <stylesheet>css/your-custom-file.css</stylesheet>
4 </action>
5> </reference>

Interesting tit-bit here is that, you need not specific your theme path like, your-theme/css/.. as it’s already configured (via System > Configuration > Design > Themes in the Magento Admin Panel).Magento will generate the full URI path for your custom CSS file -> by looking up your active theme and then, a file named ‘your-custom-file.css’ (as in above example) in a sub-directory named ‘css’. The complete URI path will be Like,

http://yoursite.com/skin/frontend/default/your-theme/css/your-custom-file.css

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

WordPress Migration - Moving WordPress to Another Server

Moving wordpress to a New Amazon EC2 Server in  . 

If you are moving WordPress from one server to another, begin by backing up your WordPress directory, images, plugins, and other files on your site as well as the database. See WordPress Backups and Backing Up Your Database.

Keeping Your Domain Name and URLs

Moving your domain without changing the Home and Site URLs of your WordPress site is very simple, and in most cases can be done by moving the files.

If database and URL remain the same, you can move by just copying your files and database.

If database name or user changes, edit wp-config.php to have the correct values.

If you want to test before you switch, you must temporarily change "siteurl" and "home" in the database table "wp_options" (through phpMyAdmin or similar).

If you had any kind of rewrites (permalinks) setup you must disable .htaccess and reconfigure permalinks when it goes live.

Changing Your Domain Name and URLs

Moving a website and changing your domain name or URLs (i.e. from http://example.com/site to http://example.com, or http://example.com to http://example.net) requires the following steps - in sequence.

Download your existing site files.

Export your database - go in to mySQL and export the database.

Move the backed up files and database into a new folder - somewhere safe - this is your site backup.

Log in to the site you want to move and go to Settings > General, then change the URLs. (ie from http://example.com/ to http://example.net ) - save the settings and expect to see a 404 page.

Download your site files again.

Export the database again.

Edit wp-config.php with the new server's mySQL database name, user and password.

Upload the files.

Import the database on the new server.

Also, manually review all the wp_x_options tables and look for three fields and edit them as needed:

home

siteurl

fileupload_url

After moved to another server Permlinks are not working in ec2.

. After moved to another server we need to change alloverride none to alloverride all to apache2.conf as well as your virtualhost that is your  website.conf

.enable rewrite mode in apache use this command

sudo a2enmod rewrite

sudo service apache2 restart

.delete the content of old .htaccess file and paste the new code

# BEGIN WordPress

<IfModule mod_rewrite.c>

RewriteEngine On

RewriteBase /

RewriteCond %{REQUEST_FILENAME} !-f

RewriteCond %{REQUEST_FILENAME} !-d

RewriteRule . /index.php [L]

</IfModule>

# END WordPress

.give 644 or 777 permission for .htaccess file in wordpress.

.then change the permlinks default to custom and save .

IT SHOULD WORK.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Funneling Traffic Through Content Marketing

Finding Correct Vendors can be challenging, but if you are fortunate enough to pin him down, here are eight definite signs that can make your startup business to the next level. Here are some of the tips that adds value to your startup. This post is specially meant for entrepreneurs who are looking for mentorship to grow/scale their businesses. Following are some of the points to Analyze value proposition, point of distinction and success factors for the growth of your newly formed startup.

Finding Your Niche :

When you start any business it's not possible for you to do a proper SWOT on yourself before choosing the business and its mode of operation. It starts with digging deeper to uncover hidden truths that lead you to a more honest engagement with factors, vendors and customers.  As you are new to it and unaware of the potential business development opportunities. There would be many surprises and  ambiguous situation where in you will be in a fix to deal with. It is important to know if not 100% but to the extent possible the possibilities that can leverage your tough times or times that are not so ideal. This is possible when you know your verticals are stable to move to the next level or prepare for the upcoming business propositions.

Social Awareness :

Growing communities across all social platforms & managing them effectively support the marketing initiatives of the organization. Starting slowly with a steady and sustained effort will gradually pick the pacs and you can then move things gradually. Even the bigger corporates have recognized the power if influencer promotion. This may give you the boost to your business to move at the speed of light.

Familiarizing Your Business then Your Offering

Usually New Startups start pushing their products before even they start making their business aware to their customers. However the other way is more effective. A Customer First knows you then your business and then move to your product offering. So it is important to add some personalized approach to your customers before even they start looking at your product offerings.

Customer Consideration 

Every Time it's not necessary that the customer is always right . Moreover there might be some point the customer may re consider his/ her decision and come back. In those cases its important to give the customer the benefit to doubt to retain and factorize sales manyfold. This would lead to a great deal of positive impact to the customer mind set and that brings great positive impact to the business.

Purchase / Closing the Deal :

Although it is not possible to make sure every aspect of the customers need is met however if you can satisfy the following needs of a customer its all yours and the same customer will come to you again and again. The prospect understands the product’s pros and cons. They have a problem, and they know the product could solve it for them. The budget is good to go and the time is right. Now all that’s left to do is close the deal.

Loyalty : 

Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services. Consider who you yourself are loyal to.

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Domain Authority and SEO Correlation

Do these two have any correlation?

Domain authority of specific domain which is decided by moz as it is third party application so it doesn't have any major impact on search engine. But it can help us in building backlink to our website. Of course the backlink from high domain authority, boost up your ranking. Domain Authority is a metric used by MOZ to show how much trust or influence your website has. In theory a website with a higher Domain Authority should rank easier but you also have to remember that MOZ is separate from Google and Google does not use Domain Authority for ranking. So Domain Authority  is just sort of an educated guess at what Google is looking at for ranking purposes. Generally websites with higher Domain Authority do rank easier. But you also have to remember you can raise the Domain Authority of your website.

If your website has a low domain authority will it affect its rankings in future?

It is not necessary that your domain authority has significant affect on your ranking in short term as well as long term. It does have some effects however, your domain authority helps you building your ranking easily. From  ages since the inception of google content has been dominating factor for your ranking and the more quality content your website / blog has your ranking goes higher and this also affects your domain authority in the long run. This does not mean that you put your content once at a time this would look fishi to the search engines. Search Engines do monitor how regularly and periodically you are putting your content and how consistent you are with your efforts. 

What is the Importance of a Domain That has the Keywords that your business Deals in ?

Having a keyword on the domain which is related to your business is quite a big advantage to your domain authority as well as ranking in search engines. Google , Being and other search engines take this as a first filtering while ranking your domain in the search position. However, having this is not the only criteria.

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Content Management Innovative Way to Market Positioning

Content Management and web marketing used to be simple. If you wrote enough copy, your chances of ranking high enough in search to gain visibility and traffic were pretty good. But because of the proliferation of content among businesses, bloggers and publishers, it now takes a little more determination to be seen. Playing around Keywords are now old school and now most of the measure search engines tend to look out for relevance of your content to the end user. So Keeping in mind your content should make sense on its fast glance and every visitor must not feel that browsing your content he has not wasted his/ her time. 

“Simply put, more companies are realizing the importance of content marketing, making it a more competitive space to occupy,” said Austin Paley, director of corporate marketing at Blue Fountain Media. He offered four tips to help your content climb to the top of a Google search.

1. Go after keywords that might not necessarily garner the most volume, but are less competitive and thus you’re more likely to rank for.

2. Cover subjects that aren’t overdone or consider compiling three great resources into one—making your article the “go-to” option for users.

3. Maintain a freshness factor by regularly updating content.

4. Craft high-quality content — it’s still key, now more than ever. It will help your business rank higher in search engines, making it easier for users to discover the content and the value proposition your company offers.

To learn more about content marketing strategies that work, sign up for the webinar “Content Marketing: How to Engage Customers and Build Your Small Online Business,” featuring Content Marketing Exprtise through web development and given content management system.

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Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company