Showing posts with label Search Engine Optimization. Show all posts
Showing posts with label Search Engine Optimization. Show all posts

Saturday, December 26, 2015

Funneling Traffic Through Content Marketing


Finding Correct Vendors can be challenging, but if you are fortunate enough to pin him down, here are eight definite signs that can make your startup business to the next level. Here are some of the tips that adds value to your startup. This post is specially meant for entrepreneurs who are looking for mentorship to grow/scale their businesses. Following are some of the points to Analyze value proposition, point of distinction and success factors for the growth of your newly formed startup.

Finding Your Niche :

When you start any business it's not possible for you to do a proper SWOT on yourself before choosing the business and its mode of operation. It starts with digging deeper to uncover hidden truths that lead you to a more honest engagement with factors, vendors and customers.  As you are new to it and unaware of the potential business development opportunities. There would be many surprises and  ambiguous situation where in you will be in a fix to deal with. It is important to know if not 100% but to the extent possible the possibilities that can leverage your tough times or times that are not so ideal. This is possible when you know your verticals are stable to move to the next level or prepare for the upcoming business propositions.

Social Awareness :

Growing communities across all social platforms & managing them effectively support the marketing initiatives of the organization. Starting slowly with a steady and sustained effort will gradually pick the pacs and you can then move things gradually. Even the bigger corporates have recognized the power if influencer promotion. This may give you the boost to your business to move at the speed of light.

Familiarizing Your Business then Your Offering

Usually New Startups start pushing their products before even they start making their business aware to their customers. However the other way is more effective. A Customer First knows you then your business and then move to your product offering. So it is important to add some personalized approach to your customers before even they start looking at your product offerings.

Customer Consideration 
Every Time it's not necessary that the customer is always right . Moreover there might be some point the customer may re consider his/ her decision and come back. In those cases its important to give the customer the benefit to doubt to retain and factorize sales manyfold. This would lead to a great deal of positive impact to the customer mind set and that brings great positive impact to the business.

Purchase / Closing the Deal :

Although it is not possible to make sure every aspect of the customers need is met however if you can satisfy the following needs of a customer its all yours and the same customer will come to you again and again. The prospect understands the product’s pros and cons. They have a problem, and they know the product could solve it for them. The budget is good to go and the time is right. Now all that’s left to do is close the deal.

Loyalty : 

Customer loyalty is the result of consistently positive emotional experience, physical attribute-based satisfaction and perceived value of an experience, which includes the product or services. Consider who you yourself are loyal to.

We have Expert Magento E-Commerce Website Developer to develop your exclusive eCommerce Online store. We at ScriptoGraphics provide Web Development, Customization, promotion and maintenance of your eCommerce Website. We also provide web marketing service through social media, blogging and promotion through various forms. if You are looking at a right web development company that can support your eCommerce venture, ScriptoGraphics is the right place. We believe in promoting ourselves with the promotion of our clients interest. Get in touch with us with your detailed requirement and help us serve you in a most personalized and effective way. We love our customers and look forward to serve you 24/7.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Tuesday, December 15, 2015

Domain Authority and SEO Correlation


Do these two have any correlation?

Domain authority of specific domain which is decided by moz as it is third party application so it doesn't have any major impact on search engine. But it can help us in building backlink to our website. Of course the backlink from high domain authority, boost up your ranking. Domain Authority is a metric used by MOZ to show how much trust or influence your website has. In theory a website with a higher Domain Authority should rank easier but you also have to remember that MOZ is separate from Google and Google does not use Domain Authority for ranking. So Domain Authority  is just sort of an educated guess at what Google is looking at for ranking purposes. Generally websites with higher Domain Authority do rank easier. But you also have to remember you can raise the Domain Authority of your website.

If your website has a low domain authority will it affect its rankings in future?


It is not necessary that your domain authority has significant affect on your ranking in short term as well as long term. It does have some effects however, your domain authority helps you building your ranking easily. From  ages since the inception of google content has been dominating factor for your ranking and the more quality content your website / blog has your ranking goes higher and this also affects your domain authority in the long run. This does not mean that you put your content once at a time this would look fishi to the search engines. Search Engines do monitor how regularly and periodically you are putting your content and how consistent you are with your efforts. 

What is the Importance of a Domain That has the Keywords that your business Deals in ?

Having a keyword on the domain which is related to your business is quite a big advantage to your domain authority as well as ranking in search engines. Google , Being and other search engines take this as a first filtering while ranking your domain in the search position. However, having this is not the only criteria.

Looking for a eCommerce Digitial Analyst or Web Consultant that can support you on your eCommerce and Web Presence and Web Conversation ? You have come to the right place. We at Scripto Graphics support our clients in achieving their ultimate goal in terms of Web Presence and Web Conversation. Our able and expert Ecommerce Digitial Analyst and Web Production Artist provide you with the most secure web presence and support on your marketing campaign in the best possible way.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Content Management Innovative Way to Market Positioning


Content Management and web marketing used to be simple. If you wrote enough copy, your chances of ranking high enough in search to gain visibility and traffic were pretty good. But because of the proliferation of content among businesses, bloggers and publishers, it now takes a little more determination to be seen. Playing around Keywords are now old school and now most of the measure search engines tend to look out for relevance of your content to the end user. So Keeping in mind your content should make sense on its fast glance and every visitor must not feel that browsing your content he has not wasted his/ her time. 

“Simply put, more companies are realizing the importance of content marketing, making it a more competitive space to occupy,” said Austin Paley, director of corporate marketing at Blue Fountain Media. He offered four tips to help your content climb to the top of a Google search.

1. Go after keywords that might not necessarily garner the most volume, but are less competitive and thus you’re more likely to rank for.

2. Cover subjects that aren’t overdone or consider compiling three great resources into one—making your article the “go-to” option for users.

3. Maintain a freshness factor by regularly updating content.

4. Craft high-quality content — it’s still key, now more than ever. It will help your business rank higher in search engines, making it easier for users to discover the content and the value proposition your company offers.

To learn more about content marketing strategies that work, sign up for the webinar “Content Marketing: How to Engage Customers and Build Your Small Online Business,” featuring Content Marketing Exprtise through web development and given content management system.

ScriptoGraphics LLC provide its customers not only with the coding and UI/UX but also provide our customers end user what they look out for.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company

Tuesday, June 23, 2015

Nine Easy Steps to install the Megento..

Nine Easy Steps to Install Magento and Start Your E-Commerce Website..

1.Install the WAMP server.

2.Download the Megento from the Megento Downloadable website.

3.Download the Megento sample data from the Megento Download website.

4.Create a DataBase like Megento.as below followed.

How to install Magento with sample data

Many people find it easier to get used to Magento when there is some preinstalled data to begin with. This way people can see how exactly their categories and products are organized, how their store is configured, how their frontend would look like with some products on it, etc. Fortunately, Magento has a sample data package that can be installed and used with every new installation.

The Magento sample data package contains a MySQL dump with some sample products and CMS pages and a media folder containing the images for the sample products. The MySQL dump has to be imported into an empty database and the contents of the media should be uploaded to the media folder of your Magento installation.

Important: Sample data can be imported only into an empty database, you cannot import it into an existing Magento database because you will break your store! In other words, installing Magento sample data can be done only for new Magento installations, not for existing ones!

To install the sample data, you need to create a new MySQL database and add a user to it. HostKnox customers can do this from the Databases section of the Pixie control panel. Note that this database will be later used for the whole Magento installation.

Next you need to download the Sample Data archive. You can do this from the download section of the Magento website.

Once you download the archive, extract it on your computer. All files from the Sample Data archive will be extracted to a folder called magento-sample-data-<version>, where <version> will be the latest sample data version, e.g. magento-sample-data-1.2.0. This folder will contain a MySQL dump calledmagento_sample_data_for_1.2.0.sql (the version will depend on the Sample Data version you downloaded) and a folder called media.

Let's import the MySQL dump into the newly-created database. For this purpose you need to open phpMyAdmin and click on the database you just created. In our case the database is calleddemo_magento:


To import the MySQL dump, you need to go to the Import section of phpMyAdmin by clicking the Importtab:




Once there, click the Browse button and locate the magento_sample_data_for_1.2.0.sql file on your computer. Double-click it to set it for importing and then click the Go button on the bottom right part of the page to import it. Once the import completes, you will see a confirmation message and lots of tables in your database:


Now that the sample MySQL dump has been imported, the only thing left is to copy the contents of the sample media folder to the media folder located in your Magento installation directory and proceed with the Magento installation. For detailed instructions on how to install Magento, please check our Magento installation tutorial

Note that in order for your sample products to show properly on your store's frontend, you need to reindex your data through the Magento Index Management section in your admin area.

5.Import the .sql folder by the same time it takes to few minutes to import files.

6.After importing files find the Megento-sample-Data folder and go to

                 Megento-sample-Data
                             ↓
                         Media
                             ↓
                      Catalog.

Then copy these files and paste inside

              Megento (which we created/installed).
                           ↓
                       Media.

7.In the megento folder we need to find the varien.php file and open with editor and comment the below code.( From line 96 to line 113).

                          /* $cookieParams = array(
       
                                'lifetime' => $cookie->getLifetime(),

                                'path' => $cookie->getPath(),

                                 'domain' => $cookie->getConfigDomain(),

                               'secure' => $cookie->isSecure(),

                           'httponly' => $cookie->getHttponly()

                           );

                          if (!$cookieParams['httponly']) {

                               unset($cookieParams['httponly']);

                                         if (!$cookieParams['secure']) {

                                            unset($cookieParams['secure']);

                                  if (!$cookieParams['domain'] ) {

                              unset($cookieParams['domain']);

                                           }

                                  }

                         }   */

to avoid the access problem in the future.becuase in cookies the default user details will be stored.if we comment this code it won’t give any access problems.

8.Go to browser abd type the localhost/Megento.(which we created the file name).

9.Install the Megento as per the intructions.as below followed

The instructions here are for a basic Magento installation with no sample data. If you want to have some sample products and pages in your Magento, you need to install the Magento Sample Data first. Instructions on how to install the sample data are available in our Magento Sample Data Installation Tutorial.

Before you begin the installation, you need to create a new MySQL database and add a user to it. HostKnox customers can do this from the Databases section of the Pixie control panel.

(If you have created a database as part of the Magento Sample Data Installation Tutorial, you must skip the database creation and use the database with the sample data for the Magento installation.)

Next you need to download the latest stable Magento version. You can do this from the download section of the Magento official website.

Once you download the archive, extract it on your computer. All files will be extracted to a folder calledmagento. You need to upload this folder to the public_html folder of your hosting account. You can upload it using your favorite FTP client (e.g. FileZilla). If you complete the installation from this folder, your Magento store will be accessible through www.yourdomain.com/magento.

We, however, will rename this folder to store so that your Magento store will be accessible throughwww.yourdomain.com/store. This is in fact the URL you need to open in your browser in order to begin the installation. When you open it, you will see this page:


Once you read the license agreement, tick I agree to the above terms and conditions. and then clickContinue to proceed. The next page is for Localization settings:


Modify them to match your locale and click Continue to go to the next page - Configuration. Here you will set the database, web access and session storage options for the installation:


Let's review each configuration section in more details:

Let's review each configuration section in more details:

• Database Connection

o Host - the detault is localhost and in 99% of the cases you won't have to change it

o Database Name - the MySQL database you created earlier; in our case this is demo_magento

o User Name - the MySQL user you created earlier; in our case this is demo_magento

o User Password - the password for the MySQL user you created earlier

o Tables Prefix - defines a prefix for the database tables; this is optional and you can safely leave it blank

• Web access options

o Base URL - the URL for your store; usually it is automatically detected and you won't have to change it

o Admin Path - the path to your store's administrative panel; the default is admin but you can change it to your preference

o Enable Charts - if enabled, charts with various data will be displayed on your admin Dashboard; this is ticked by default and we'll leave it this way

o Skip Base URL Validation Before the Next Step - more often than not installations fail if this is not ticked, so we recommend that you tick it; it will not affect the functionality of your store

o Use Web Server (Apache) Rewrites - if enabled, your URLs will be rewritten for better search engine optimization; it requires Apache mod_rewrite to be enabled on the server; it is recommended that you tick this setting

o Use Secure URLs (SSL) - tick this setting if you have a private SSL certificate installed; this way your customers will be redirected to a secure connection (HTTPS) when they have to submit sensitive information through your store; for production sites, a private SSL certificate is a must; however, since we are building a demo store only for the purposes of this tutorial, we'll leave this unchecked

• Session Storage Options

o Save Session Data In - sessions storage location; the default (and recommended) option isFile System

When you are ready with all configuration settings, click Continue to go to the next page - Create Admin Account:


In the Personal Information section you should enter your First and Last Name, as well as your Email.

In the Login Information section you should enter the Username and Password you want to use for accessing your Magento administrative panel. Avoid using admin as username. Instead, set a more complex username, preferably a combination of letters and numbers. For your password, use a complex string of small and capital letters, numbers and special characters.

For example ..write username as root and password as root1234.

Do not neglect the above recommendations. Your store's security is of the utmost importance. Setting your admin login details as "admin" and a simple phrase or dictionary word for password will significantly decrease the security of your site!

The last section - Encryption Key - is for the Magento encryption key which is used for encrypting sensitive information such as passwords and credit card details. You can either enter a key to your preference, or, as we'll do here, leave the field blank and let Magento generate the key for us. It will be displayed on the final page of the installation. Click Continue to go there.

This is the last page of the Magento installation wizard. If you've made it this far, you're all set:



The only thing left to do to start using your Magento eCommerce is write down your encryption key. Then you can visit Magento's Frontend and Backend and start managing your online store.

Article By www.ScriptoGraphics.com . A Magento eCommerce Web Development Company